Career Timeline
Developer Analyst
March 2025 - Present
TELUS
Analyst - Digital Merchandising
September 2024 - December 2024
Loblaw Digital
- Collaborated with Tech/Product teams to understand and activate an in-house LLM tool designed to generate ad copy from product images.
- Took initiative to investigate the tool's structure and workflow, identifying how to configure it for product-specific use cases without formal documentation.
- Implemented functional tweaks that enabled the LLM to generate effective ad copy for select product categories, improving marketing content production.
- Bridged communication between technical and non-technical teams, helping unlock value from an underutilized AI tool and integrating it into team workflows.
- Assisted with weekly and daily reporting on product and site metrics using BigQuery, Excel, and Looker to help inform merchandising decisions.
- Supported site merchandising activities to improve product presentation, drive engagement, and contribute to conversion growth.
- Collaborated with cross-functional teams, including Marketing, Photography, and Creative, to ensure accurate and timely product onboarding.
- Optimized product copy and metadata for search visibility and improved discoverability.
Recall Analyst
July 2024 - October 2024- Data cleaning and reporting for recall operations.
- Managed CRM tools: Salesforce and Microsoft D365.
- RT Schedule management and coordination.
- Inventory Management and tracking.
- Documentation and Logistics: tracking shipments and recall progress.
- Tracking and Reporting: monitoring progress of recall operations.
- Following up with patients and expediting the recall process.
Data Analyst (Customer Insight)
May 2023 - August 2023- SQL Scripting for Data Verification and Reporting: ensured data accuracy and completeness through verification processes, pulling essential reports, and addressing ad hoc requests.
- Complete Ownership of Tableau Dashboards: demonstrated end-to-end ownership encompassing design, metric formulation, and utilization of advanced features like Level of Detail expressions, parameters, and calculated fields.
- Ensured data accuracy through rigorous verification processes, facilitating confident utilization by cross-functional teams.
- Streamlined data transformation flow, reducing processing time and optimizing decision-making.
- Employed diverse visualization techniques for complex insights, aided by mathematical frameworks to enhance Key Performance Indicators and analysis quality.
Data Analyst
June 2022 - September 2022- Sifted through large datasets, identifying and rectifying inconsistencies, errors, and missing information to ensure data accuracy and reliability.
- Leveraging various tools and techniques, standardized formats, removed duplicates, and resolved discrepancies, optimizing data quality for analysis and decision-making.
- Collaborated with cross-functional teams to establish and enforce data governance standards, streamlining workflows and enhancing organizational efficiency.
Associate
April 2021 - July 2021- Supported data-centric initiatives and client projects.
- Assisted with reporting and analytics for advertising campaigns.
Analyst - Biddable Ads
July 2019 - April 2021- Collaborated with internal and external partners to drive data-centric initiatives.
- Working closely with a dedicated team, spearheaded impactful projects that yielded tangible results, evident in the maintenance of optimization scores exceeding 90% for various brands.
- Collaborated with Sparkfoundary Chicago, managing a diverse portfolio of over 20 beverage brands under Molson Coors.
- This opportunity enhanced expertise in client management and data visualization, as we delivered bespoke reports and interactive dashboards tailored to meet the unique needs of each brand.
- Through insightful recommendations, facilitated critical decision-making processes, contributing to objectives such as enhancing brand awareness and maximizing sales during key events.
- Proficiency in adtech, coupled with a keen analytical acumen, enabled navigation through multifaceted challenges and delivery of impactful solutions that translated into measurable business outcomes.
Senior Analyst - Merchandising
February 2019 - July 2019- Analyzed merchandising data and trends to support business decisions.
- Developed insights to optimize product placement and sales strategies.